Reenie 是由启新高尔夫自营打造的原创休闲运动品牌，秉持“艺术融于生活”的核心理念，在设计中融合了创意绘画与实穿功能，呈现出兼具舒适感与设计感的服饰风格。 
Reenie is an original lifestyle and athleisure brand exclusively developed by Delson Golf. Guided by the core philosophy of “art infused into everyday life,” Reenie integrates imaginative illustration with wearable functionality, offering apparel that is both comfortable and creatively refined. 
        品牌灵感源自创始人童年时期对绘画的热爱与坚持。她曾在韩美林美术馆实习，并深受韩美林先生作品中灵动线条与绚丽色彩的启发。初中时期临摹的五十幅猫头鹰作品，每一幅都展现出不同的情绪与个性——俏皮、神秘、未来感……这些作品如今被装裱陈列在启新高尔夫会所二楼，成为品牌故事最具代表性的艺术记忆。 
The brand draws inspiration from the founder’s lifelong passion for painting, which began in childhood. During an internship at the Han Meilin Art Museum, she was deeply inspired by the master’s fluid lines and vibrant use of color. In middle school, she created fifty unique owl illustrations, each reflecting a different emotion and personality—some playful, others mysterious or futuristic. Today, these original works are proudly displayed on the second floor of Delson Golf’s clubhouse, serving as a living testament to the brand’s artistic roots. Reenie 
        致力于将这份源于童年的创造力，转化为一种生活方式的表达。品牌主打休闲运动风，强调剪裁的舒适性与图案的独特性，适合高尔夫、旅行、日常通勤等多场景穿搭。每一件产品，不仅是实用的衣物，更是一种态度、一种艺术与生活共融的表达。 
Reenie transforms this childhood creativity into a distinctive lifestyle expression. With a focus on relaxed, sport-inspired silhouettes and original prints, the brand is designed for golf, travel, and everyday wear. Every piece is not just functional clothing, but also a statement—an embodiment of individuality, comfort, and the seamless blend of art and life. 
        Reenie 诞生于热爱，也成长于梦想。在艺术与运动之间，寻找属于现代生活的灵感轨迹。
 Born from passion and shaped by dreams, Reenie continues to explore the intersection of art and sport, tracing a path of inspiration through modern life.
        Yim 是启新高尔夫旗下的原创服饰品牌，名字源自董事长在英国留学期间使用的英文名，虽旅居多国，却唯有“Yim.” 陪伴其度过英伦求学岁月，因此尤为珍贵。它不仅承载着一段青春旅程，更象征着“被眷顾、被宠爱”的生命礼赞。
        Yim 以“致每一位蒙爱之人”为品牌初心，融入柔和色调、简洁轮廓与精致细节，打造轻盈、温柔、具治愈气质的时尚表达。服饰风格自在优雅，适合日常穿搭、旅行休闲，也适合赠予重要之人，作为温暖祝福的延续。
        每一件 Yim 单品，都是对人生温情时刻的回应，是一封写给世界的悄然情书：愿你被爱，也愿你知爱。
Yim is an original fashion brand under Delson Golf, named after the English name used by our Chairwoman during her time studying in the UK. Though she has lived and studied in the U.S., Canada, and the UK, only in Britain did this name accompany her, making it deeply personal and meaningful. “Yim” represents being cherished, favored, and loved.
Founded with the wish to bless all those who are dearly loved, Yim. embraces soft tones, minimal silhouettes, and refined detailing to convey a sense of comfort, gentleness, and quiet confidence. Its effortless style suits everyday wear, leisurely travel, and heartfelt gifting—each piece offering a whisper of warmth.
Every Yim Garment is a tribute to life’s tender moments—a subtle love letter to the world:
May you be loved, and may you always remember how to love.
        Delson 启新，是启新高尔夫旗下的原创服饰品牌，延续“开启人生新篇章，启示新日、启迪新尚、启航新程”的品牌精神，以高尔夫文化为内核，融合运动、生活与审美，打造适用于多场景的高品质服饰系列。
Delson, the original apparel brand under Delson Golf, continues the brand’s vision of “opening new chapters, inspiring new days, illuminating new aesthetics, and launching new journeys.” With golf culture at its core, Delson blends athletic performance, everyday functionality, and refined taste to create a high-quality wardrobe suitable for diverse lifestyles.
        Delson 服饰以简约有力的剪裁、讲究的面料选择及低调内敛的设计语言，展现一种兼具舒适感与格调的生活方式。不仅适用于高尔夫球场上的专业表现，也适合旅行、通勤及休闲聚会等多元场景穿搭。
Defined by clean silhouettes, meticulously selected fabrics, and a subtly sophisticated design language, Delson apparel represents a lifestyle that is both comfortable and cultivated. It performs seamlessly on the golf course while also adapting elegantly to travel, business, and casual social settings.
        每一件 Delson 单品，都是启新文化哲思的延伸，是对自律、优雅与从容生活态度的具象表达。它不仅穿在身上，更体现心中的风度与方向。
Each Delson garment extends the cultural philosophy of Delson Golf—embodying discipline, grace, and a composed approach to life. More than apparel, it reflects an inner bearing and a personal compass for living with intention.